Program Overview


The BBA in Global Business (GBUS), the first of its kind and highly sought-after business program in Hong Kong

The BBA in Global Business (GBUS) is designed for capable and highly motivated students who aspire to be responsible leaders with global perspective, cultural sensitivity, compassion in social causes, sound critical thinking and humility. Moreover, it is designed to develop students to embrace global challenges with enthusiasm and confidence and to realize their dreams.

Our enrichment events

Learning at GBUS extends far beyond classrooms and libraries. Besides a dynamic and diversified peer group from whom students can learn a great deal from each other, there are countless co-curricular activities for students to get involved and connected with the community, such as Global Leadership Forum, Global Leadership Development Program, Corporate Mentor Program,  and International Business Case Competitions.

Flexible curriculum and 2 semesters exchange opportunity

The GBUS Program allows flexibility for students to pursue their individual area of expertise as evidenced in up to two semesters of exchange abroad at an institution of the students' choice as well as engagement in Capstone Project and Public Service Project that match the students' interests and career aspirations. Moreover, students can select a second business major (Economics, Finance, Information Systems, Management, Marketing, Operations Management or Professional Accounting) or a minor offered by the School of Science, School of Engineering, or School of Humanities and Social Science, e.g., Bioengineering, China Studies, Mathematics, Social Science, etc.

Nurture your global mindset

The design of the GBUS curriculum clearly reflects the cultivation of students' global perspective. Examples of courses to meet this objective are Doing Business in Asia and Emerging Markets, Global Perspectives on Contemporary Issues, Global Business Case Studies, Putonghua plus a foreign language.



Professor Emily Nason

Associate Dean & Director of UG Programs, HKUST Business School Director of Global Business Program

Message from
Program Director


Being a GBUS student, there are a lot of chances for you to see the world, learn from different people and experience different cultures

The HKUST Global Business (GBUS) Program is committed to assisting our students in their educational and personal growth.

Learning at the GBUS Program extends far beyond our classrooms and libraries. Besides a purposely crafted curriculum to develop students' global perspective, sound critical thinking and cultural sensitivity, the GBUS program is a student-driven program whereby students design their study abroad destinations, major or minor program, internship arrangements as well as activities in the student initiative teams. In addition, the diversity of GBUS students' backgrounds, experiences, talents and viewpoints enriches students' global outlook and interpersonal skills. The global leadership development program provides a platform for co-curricular activities that facilitate whole person development to what the community and corporations need.
If you ask me one thing that makes the GBUS program special , the answer is the people in the GBUS community. It is a very warm and supportive community that includes current students, alumni, corporate mentors, project partners, faculty and administrators. It is the people who make HKUST GBUS program the best cradle for future leaders.

About HKUST Business School


The HKUST Business School is recognized as One of the Youngest and
Most Respected Business Schools in Asia

Established just two decades ago in 1991, the HKUST Business School has risen to international prominence in a remarkably short period of time, achieving widespread global recognition and a variety of prestigious academic rankings. Always striving for excellence, we are strong in our full range of program offerings, our high quality research, conducted by our world class faculty, and our diverse and high-caliber students.

Our full suite of degree programs, including undergraduate, MBA, EMBA, MSc, PhD as well as a wide range of executive education programs, means that the HKUST Business School is always at the forefront of educational development and business thinking. The HKUST Business School was the first business school in the region to have been awarded accreditation by both the US-based Association to Advance Collegiate Schools of Business (AACSB International) and the European Quality Improvement System (EQUIS).

With a steadfast commitment to research and thought leadership, we maintain state-of-the-art centers of learning and exploration devoted to a multitude of areas ranging from China business and Asian financial markets to Asian entrepreneurship and experimental business research.