Program Overview


The BBA in Global Business (GBUS), the first of its kind and highly sought-after business program in Hong Kong

The BBA in Global Business (GBUS) is designed for capable and highly motivated students who aspire to be responsible leaders with global perspective, cultural sensitivity, compassion in social causes, sound critical thinking and humility. Moreover, it is designed to develop students to embrace global challenges with enthusiasm and confidence and to realize their dreams.

Our enrichment events

Learning at GBUS extends far beyond classrooms and libraries. Besides a dynamic and diversified peer group from whom students can learn a great deal from each other, there are countless co-curricular activities for students to get involved and connected with the community, such as Global Leadership Forum, Global Leadership Development Program, Corporate Mentor Program, and International Business Case Competitions.

Flexible curriculum and 2 semesters exchange opportunity

The GBUS Program allows flexibility for students to pursue their individual area of expertise as evidenced in up to two semesters of exchange abroad at an institution of the students' choice as well as engagement in Capstone Project and Public Service Project that match the students' interests and career aspirations. Moreover, students can select a second business major (Economics, Finance, Information Systems, Management, Marketing, Operations Management or Professional Accounting) or a minor offered by the School of Science, School of Engineering, or School of Humanities and Social Science, e.g., Bioengineering, China Studies, Mathematics, Social Science, etc.

Nurture your global mindset

The design of the GBUS curriculum clearly reflects the cultivation of students' global perspective. Examples of courses to meet this objective are Doing Business in Asia and Emerging Markets, Global Perspectives on Contemporary Issues, Global Business Case Studies, Putonghua plus a foreign language.



Professor Tat Koon KOH

HKUST Business School Director of Global Business Program

Message from
Program Director


The HKUST BBA in Global Business (GBUS) attracts top local and international students who seek to excel in a highly interconnected and everchanging world. The program is designed to enrich students’ global perspectives through our signature activities such as global leadership forums, international study trips, and overseas exchanges in leading universities. GBUS courses are taught by excellent international faculty with rich professional experiences—many of them also teach in our highly-rated MBA and executive education programs. Students have numerous opportunities to apply their in-class knowledge in outside settings, such as corporate and public sector projects, internships, case competitions, and student-led initiatives. These activities also provide valuable channels for students to strengthen their personal character, leadership quality, strategic thinking, interpersonal skills, and social responsibility. In addition, students can undertake an additional major or minor program to further broaden themselves. Upon graduation, our students pursue meaningful and dynamic careers in various sectors, such as NGOs, public service, consulting, investment banking, technology, start-up, and many more.

Our GBUS program welcome high-calibre students with diverse background, experience, and interest. Although giving students a quality education is our priority, we also do our best to help them balance their other needs and interests. Once in the program, students receive personal support and professional mentoring from a close-knit community that consists of current students, alumni, corporate mentors, project partners, faculty, and administrators. There is also a wide range of social and non-academic activities that allows students to develop friendships within and beyond the program.

We hope you are excited by what GBUS offers and we look forward to seeing you in our program! 

About HKUST Business School


The HKUST Business School is recognized as One of the Youngest and
Most Respected Business Schools in Asia

Established just two decades ago in 1991, the HKUST Business School has risen to international prominence in a remarkably short period of time, achieving widespread global recognition and a variety of prestigious academic rankings. Always striving for excellence, we are strong in our full range of program offerings, our high quality research, conducted by our world class faculty, and our diverse and high-caliber students.

Our full suite of degree programs, including undergraduate, MBA, EMBA, MSc, PhD as well as a wide range of executive education programs, means that the HKUST Business School is always at the forefront of educational development and business thinking. The HKUST Business School was the first business school in the region to have been awarded accreditation by both the US-based Association to Advance Collegiate Schools of Business (AACSB International) and the European Quality Improvement System (EQUIS).

With a steadfast commitment to research and thought leadership, we maintain state-of-the-art centers of learning and exploration devoted to a multitude of areas ranging from China business and Asian financial markets to Asian entrepreneurship and experimental business research.